It has been a wild few years for GameStop, the video game retailer turned memecoin stock. After being pulled from the edge of bankruptcy in 2021 thanks to a surging stock price, the company has made sensible business decisions over the years, such as shrinking its physical footprint and focusing on higher-margin items.
Now, GameStop is trying to secure its survival by investing in Bitcoin (BTC). This approach seems to have worked for Strategy, Michael Saylor’s business intelligence firm turned Bitcoin bank. Strategy has now amassed more than 500,000 BTC through successive purchases. And despite experiencing massive volatility, Strategy’s stock has rallied more than 2,100% since acquiring its first Bitcoin back in 2020.
GameStop has memed its way back to relevance — who says it can’t secure at least the next decade of its existence by riding the Bitcoin wave?
This week’s Crypto