BNB Chain, the EVM-compatible network tied to cryptocurrency exchange Binance, is experiencing a resurgence in the decentralized finance (DeFi) and memecoin spaces just as some of its rivals face an identity crisis.
For most of 2024 and into early 2025, Solana dominated the retail DeFi narrative. It became the network of choice for memecoins tied to celebrities, influencers and political figures, including US President Donald Trump.
However, the ecosystem took a reputational hit after Argentine President Javier Milei jumped on the memecoin bandwagon. His associated project, “Libra,” was accused of insider trading. The controversy dented trust in Solana’s memecoin sector and opened the door for competitors.
BNB Chain has seized the moment, capturing displaced memecoin volume. The chain has its own memecoin platform, Four.Meme — comparable to Solana’s Pump.fun — and introduced daily competitions to promote new projects and subsidize their liquidity. Some